Tagged car advertising

The highs, lows and pitfalls of car advertising

Isabelle Lawrence

29th August 2013

Cars, LATEST CAR NEWS

I've been fascinated with the way products are advertised since my college days, when I guess I was kind of indoctrinated with our course bible, Ways Of Seeing by John Berger. The book examined the ways we vie...

Bertone Runabout: The Supercar That Took 55 Years

Sean Neylon

7th November 2024

Bertone Runaround: Classic Car Concept Finally Hits the Road! The Bertone Runaround, originally a 1969 concept, is no longer just a design on paper—it’s hitting the asphalt! After 55 years, this unique concept car is getting its long-awaited moment in the sun, complete with modern tweaks that pay homage to its radical, retro style. Designed by the legendary Marcello Gandini, who’s behind icons like the Lamborghini Countach and Lancia Stratos, the Runaround comes to life with a powerful 493 bhp V6 engine and upgraded tech, keeping that thrilling “just-out-of-a-dream” look. This rare, limited edition isn’t just for any driver—it’s for classic car enthusiasts with a taste for bold design, high performance, and rich automotive history. Dive into the story of this remarkable comeback and explore Bertone’s commitment to preserving the spirit of their original concept while reimagining it for today’s roads.
Bertone GB110 Hypercar – Built for Legends

Max Wheeler

7th November 2024

Bertone GB110 marks a new era for the iconic Italian brand, blending Bertone’s heritage with modern hypercar innovation. This limited-edition model captures the essence of Italian craftsmanship and high-performance engineering, embodying Bertone's dedication to design and precision. With a powerful V6 engine, meticulously crafted exterior, and a nod to Bertone's legacy, the GB110 is poised to thrill classic car enthusiasts and hypercar aficionados alike.
Classic Cars in Movies

Max Wheeler

6th November 2024

Classic cars have long held a special place in both automotive and cinematic history. On the big screen, these timeless vehicles often transcend their role as mere transportation to become integral characters in their own right. Whether through high-speed chases, emotional moments of destruction, or quiet moments of nostalgia, classic cars evoke powerful feelings, creating a lasting bond with audiences. From sleek, stylish sports cars to rugged, dependable pickups, these vehicles reflect a character’s personality and enhance the storytelling experience. We take a look at five unforgettable classic cars that not only define iconic films but also shape their narrative. These vehicles have become pop culture symbols, evoking nostalgia and emotional connections that transcend the silver screen. Through thrilling chase scenes or poignant losses, these cars have left indelible marks on movie history. Beyond their role in film, classic cars represent freedom, individuality, and a deep connection to different eras. For car enthusiasts and movie lovers alike, the relationship between classic cars and cinema is a fascinating one. Join us as we celebrate automotive legends on the silver screen, taking a closer look at the cars that became cinematic icons, leaving an imprint on pop culture for generations to come.