Introducing the latest sensation in the world of electric SUVs – the Smart #1.

The remarkable #1 EV represents a significant milestone for SMART, a company that initially ventured into the electric vehicle market back in 2006 with a compact city car powered by batteries.

At that time, electric vehicles were a novelty, and the industry lacked prominent players.

Smart #1 in pro digital white

Fast forward to the year 2023, and it’s hardly a surprise to witness the Smart #1 emerge as a frontrunner in the realm of SUV EVs.

#1 proudly wears the badge of ‘Best In Class,’ addressing the common apprehensions associated with buying an electric SUV vehicle.

Boasting an impressive blend of attributes, including a practical range, the Smart #1 has swift charging capabilities, groundbreaking innovation, top-tier safety features, elegant style, luxurious amenities, and affordability.

What sets the Smart #1 apart is its commitment to catering to a wide spectrum of consumers. With three distinct models to choose from, there’s a Smart #1 for everyone.

Smart #1 Pro+

Smart #1 Pro+

Official WLTP range up to: 260 miles
Acceleration (0-62 mph): 6.7 sec
DC charging time (150 kW) 10% -80% SOC (net)<30 minutes

Smart #1 BRABUS

Smart #1 Brabus

Official WLTP range up to: 248 miles
Acceleration: 0-62 mph: 3.9 seconds
DC charging time(150 kW) 10% -80% SOC (net): <30 minutes

Smart #1 Premium

Smart #1 Premium

Official WLTP range up to: 273 miles
Acceleration (0-62 mph): 6.7 seconds
DC charging time (150 kW) 10% -80% SOC (net)<30 minutes


Smart’s Moment in the Electric Vehicle Spotlight

In 2023, we find ourselves in an exciting era of advanced electric vehicles, where the EV market has matured significantly. Among these innovations, the smart #1 stands out as a top contender however, we are also hearing good things about the smart #3 a new E SUV/Coupe crossover, due to hit UK roads in early January 2024.

The automotive industry is undergoing a profound transformation, with electric vehicles (EVs) leading the charge. The collective effort to reduce carbon emissions and fossil fuel dependence has brought EVs to the forefront of transportation choices.

It’s not uncommon for certain vehicles to transcend their time and achieve cult status long before they become mainstream, and Smart cars undoubtedly fall into this category but in 2023, a unique convergence of social and environmental awareness, coupled with remarkable advancements in EV technology, positions the new Smart #1 as the prime choice for those seeking an electric vehicle that perfectly aligns with the times.

From Smart Fortwo to Smart #1

Smart Fortwo, the
Smart Fortwo – The phenomenon of certain cars being so far ahead of their time that they gain cult status before becoming mainstream is rarely accidental”

With its compact designs, innovative technology, and commitment to sustainability, Smart have been carving a niche for itself in the EV market since it began development of the electric Smart Fortwo in 2006.

Smart fortwo & forfour cars

On The Road – Smart Fortwo & Forfour

Smart car (Swatch Mercedes Art Car) was originally launched in 1998 as a petrol driven mini city car, development for an electric Smart Fortwo began in 2006.

In the electrifying year of 2009, Smart ushered in a new era with the second generation of their electric vehicles.

A limited run of just 2,000 units sent shockwaves of excitement through 18 global markets. But here’s the twist – you could only get your hands on one through the thrilling, albeit short-lived, Car2Go car-sharing service in the vibrant cities of San Diego and Amsterdam.

Back to The Future At Frankfurt Motor Show in 2013

Fast forward to 2013, the stage was set at the Frankfurt Motor Show for a sensational reveal with the Smart ‘Fourjoy’, serving as a preview for a mightier, more electrifying Smart car about to burst onto the scene, cranking up the voltage on speed and offering a quick-charging option. The electric revolution was in full swing!

By this point, Smart had firmly cemented itself as the go-to manufacturer for zippy, compact electric city cars.

But then came a curveball in 2023. While Smart’s iconic Fortwo had a reputation for being pint-sized, don’t be fooled by appearances.

From Compact City Mini Car To #1 SUV

The latest Smart car wasn’t following the mini trend. With their impressive track record in EVs, it wasn’t a stretch to imagine them crafting a larger, world-class modern SUV.

The Smart #1 range is nothing short of a symphony of options, tailored to thrill every motoring enthusiast.

From the adrenaline-pumping Brabus, matching the speed and performance of supercars, to the Pro+ – a practical marvel designed for the bustling streets of the city.

Smart’s got something for everyone, and it’s electrifying in every way!

Smart #1 electric SUV in Portugal 2023

The Smart #1 is one of the most thrilling electric SUVs to hit the market in 2023, boasting an impressive lineage and a more extensive electric vehicle history than the majority of its rivals.

Smart #1 – Compact and Urban-Friendly Design

One of the standout features of Smart #1 is its compact and urban-friendly design.

the original Smart #1 design sketch concepts

In an era where crowded city streets and limited parking spaces are the norm, a smaller vehicle can be a game-changer.

Unlike Smart Car’s diminutively sized predecessors the #1 is spacious enough to be a comfortable SUV while manoeuvring and parking in tight spaces is as easy as parking a mini car, making it a perfect choice for city drivers.

This compact design also has significant implications for the environment. Smart #1 Cars require less energy to manufacture, and their reduced weight results in improved energy efficiency.

Moreover, their smaller footprint means less land is used for parking and storage, reducing urban sprawl and its negative environmental impacts.

This makes Smart #1 an environmentally conscious choice from the moment it is built until the end of its life cycle.

#1 Impressive Range and Efficiency

Electric vehicle range has been a significant concern for potential buyers, but Smart Car addresses this issue adeptly.

Each Smart #1 comes with its own charging cable and Smart Charge


With advancements in battery technology, Smart Car EVs are now more reliable and efficient than ever, the Smart #1 can comfortably cover the average daily driving needs of most consumers

Smart #1 boasts an impressive range, up to 273 miles (440 km), making them more than adequate for daily commuting or short trips without constant recharging.

With more than 360,000 charging points across Europe, Smart #1 may even accommodate an occasional weekend city-break.

Smart #1 Efficiency = Smart Ownership

The efficiency of Smart #1 translates into lower cost of ownership. Smart #1 vehicles have fewer components to maintain and repair compared to their larger counterparts.

This means fewer expenses and less time spent in the repair shop, ultimately reducing the environmental impact of manufacturing and disposing of parts and materials.

Smart #1 Brabus specification

Sustainable Smart Manufacturing Practices

Smart clearly prioritises sustainability right the way through, from its vehicle designs to its manufacturing process.

The company is committed to reducing its environmental footprint by using eco-friendly materials and practices. Sustainable materials, such as recycled plastics and responsibly sourced metals, are integrated into Smart Car’s production.

This not only reduces the consumption of virgin resources but also minimizes the waste generated during manufacturing.

Smart’s manufacturing facilities are designed with energy efficiency in mind. They use renewable energy sources and employ green building practices, reducing their carbon emissions during the production process.

Smart's manufacturing facilities are designed with energy efficiency & renewable energy sources

Smart’s dedication to sustainability extends from the factory floor to the road, making the #1 an excellent choice for eco-conscious drivers.

Iconic Design and Brand Identity

Smart’s unique and iconic designs have played a significant role in its popularity.

Its entry into the world of car manufacturing back in the mid 90’s with it’s distinctive two-seater configuration and unconventional look set it apart from other vehicles on the road.

Smart #1 in green

Similarly, Smart #1 design again signals a departure from traditional SUV aesthetics, which has appealed to individuals looking for something different.

Smart #1 Premium interior

The Smart #1’s interior is both futuristic yet classy while retaining a level of modern luxury not found in any of Smart #1’s competitors.

Smart #1 Premium's luxurious yet futuristic interior

Clean, minimalistic and modern interior with a luxury feel.

Smart's hash-tag 1 electric SUV features a custom smart sound system powered by Beats

High-end Duo leather seats to the head-up display and a sound system powered by Beats.

Smart #1's multi-function steering wheel puts you firmly in control


Smart has cultivated a strong brand identity around its distinct designs.

Smart #1 in blue on charge

Smart #1’s unique appearance makes it instantly recognisable and associates with innovation and urban mobility. As a result, Smart have attracted a niche following of individuals who appreciate its individuality and style.

Innovative Smart Technology

In addition to its practicality and sustainability, the new Smart #1 embraces cutting-edge technology to enhance the driving experience.

Smart #1  is packed with cutting edge technology to enhance the driving experience


Smart Car’s EVs come equipped with advanced infotainment systems, connectivity features, and autonomous driving capabilities.

Smart #1 brims with exciting innovation from infotainment to in-car comfort and new driving technology


These innovations not only improve convenience but also contribute to safety and overall energy efficiency.

the smart #1 floating panaramic sunroof


Smart #1’s infotainment system offers a seamless driving experience, with features such as navigation, entertainment, and real-time traffic updates.

Smart #1' navigation, entertainment, and real-time traffic updates makes for a comfortable, seamless driving experience


The integration of smartphone connectivity allows for effortless control over various aspects of the vehicle, including climate control and charging schedules.

Smart #1's Smart Charge App puts you in control.

This level of connectivity ensures that the driver can maximize the efficiency of their electric vehicle, further reducing energy consumption.

Smart Car is actively developing autonomous driving capabilities, which have the potential to make commuting safer and more energy-efficient.

Assisted driver technology is just one of the Smart #1 's innovative features

Autonomous vehicles can optimize driving patterns and reduce traffic congestion, leading to significant energy savings and fewer carbon emissions.

Smart Car’s commitment to advancing these technologies ensures that their vehicles will remain at the forefront of eco-friendly transportation.

Conclusion

With all its promising features, the #1 has the potential, akin to some of Smart’s earlier iconic vehicles, to etch its place as a classic, defining a crucial milestone in the global shift towards EV dominance.

Smart has reached full circle, the seed was planted with the launch of the Fortwo in October 1998 culminating with the launch of #1 in 2023.

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About The Author

Meet Max Wheeler, the mastermind behind the wheel of car news excitement! With a passion that burns brighter than a Lamborghini's tailpipe and a wit as sharp as a Porsche's handling, Max is your go-to guru for all things automotive.

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