Tomorrow (17th August 2012) sees the launch of Toyota’s latest advertising campaign for the GT86, it’s latest affordable sports coupe.
While, as a general rule, Motor-Vision.co.uk isn’t here to share the many TV adverts of various car marques with you, we couldn’t help but post this one up. We like it. The Toyota GT86 is a car that we’re a little bit excited about here and we would really quite like to get our hands on one as soon as possible please Mr Toyota.
The new GT86 has already claimed it’s first motorsport victory at Barkston Heath a few days ago, although to be fair, it was against another bunch of Toyota’s so it was always going to be a Toyota victory, but the GT86 team seemed pleased enough to share the info. So what is it about the GT86 and why do we like it?
With many glowing reports from the motoring press we’d like to see for ourselves if this really is a new ‘drivers car’ as per the published claims. It doesn’t come with a supercar price tag and will retail for a figure just shy of 25k. A front mounted 2 litre boxer engine powers the rear wheels and the light and nimble GT86 has been set up as a classic sports car. At least that’s what Toyota say and the motoring press seem to be agreeing with.
The launch advert for the GT86, created by Saatchi & Saatchi, has cost Toyota a fair wedge to create and will be costing even more to push it out onto the many TV channels and cinema screens that it will adorn in the coming weeks. In fact, there will be no real need to watch the video here on Motor Vision as you’ll only have to wait a short time and you’ll be seeing it absolutely everywhere, although I’m not certain that this same 90 second video edit will be the one that is pushed out on every channel due to advertising constraints.
The idea of the advert is a celebration of Toyota’s return to it’s sporting heritage and has been referred to as the ‘Real Deal’ campaign. It sees a computer generated man living in a 3d world discovering the new Toyota GT86 and finally finding something ‘real’ to drive. Ultimately the realness of the GT86 inspires the man to leave his plastic-looking computer world and smash through into the real driving world. An appropriate analogy of what the Japanese car marque are trying to achieve.
Is the Toyota GT86 the real deal though? We cannot confirm nor deny this currently but the team at Motor-Vision.co.uk can’t wait to find out. If the car is anything like as good as the advertising though we’re all going to be in for a bit of treat.
I wonder if Subaru are going to be using the same advert for their BRZ?
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