[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/latest-news\/ford-puma-gold-edition\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/latest-news\/ford-puma-gold-edition\/","headline":"Ford Puma Gold Edition","name":"Ford Puma Gold Edition","description":"As voted for by social media, Ford\u2019s new limited edition Puma ST has a unique combo of customisation. As we know, letting the internet vote on key decisions doesn\u2019t always work out as planned. Like in 2016 when the folks at British Antarctic Survey decided to let the new name of their new \u00a3200 million ship be decided by the internet. Of course, this resulted in the most popular vote being \u2018Boaty McBoatface\u2019 which then had to be overridden by […]","datePublished":"2021-06-21","dateModified":"2021-06-21","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/06\/Ford-Puma-Gold-Edition-feature.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/06\/Ford-Puma-Gold-Edition-feature.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/latest-news\/ford-puma-gold-edition\/","about":["Cars","Ford","LATEST CAR NEWS"],"wordCount":402,"keywords":["ford","Ford Puma","Gold Edition"],"articleBody":"As voted for by social media, Ford\u2019s new limited edition Puma ST has a unique combo of customisation.As we know, letting the internet vote on key decisions doesn\u2019t always work out as planned. Like in 2016 when the folks at British Antarctic Survey decided to let the new name of their new \u00a3200 million ship be decided by the internet. Of course, this resulted in the most popular vote being \u2018Boaty McBoatface\u2019 which then had to be overridden by the party poopers at BAS who didn\u2019t like the name.The brave folks at Ford have decided to do a similar thing with their new Ford Puma ST Gold Edition which will be produced in limited numbers and feature a unique combination of colours and features.Unlike the BAS, Ford did not make the mistake of allowing their followers to have free reign over the design decisions, otherwise, we may end up with a bright pink or chrome-wrapped Puma ST Gold Edition. Rather, Ford created online polls on their social media for followers to vote for different options. Below are the results:PollWinning optionLosing optionExterior PaintBlack \u2013 56 per centGreyBrake CallipersRed \u2013 74 per centBlackSeatbelt StitchingGrey \u2013 87 per centBlackExterior DecalsLines \u2013 74 per centStripesExterior BadgingST Badges \u2013 79 per centNo badgesScuff PlatesPuma \u2013 53 per centFord PerformancePride PlateST \u2013 55 per centPumaNamePuma ST Gold Edition \u2013 59 per centPuma ST 24K EditionJust under 275,000 votes were cast in total via Twitter and Instagram over the course of 10 days. Things like the colour of the wheels and the gold touches on the decals were already pre-determined but as you can see, the colour of the paint, brake callipers and the name of the car were all decided by Ford\u2019s online followers.Amko Leenarts, director, Design, Ford of Europe, made the following comments:\u201cTo create something truly special for our loyal performance fans, we\u2019ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them. The number of votes cast shows just how enthusiastic our customers are \u2013 and that they have excellent taste,\u201d\u201cIt\u2019s all in the details, and with this special edition, our fans have configured a truly desirable product.\u201dHow would you have voted? Would you agree with the popular votes or would you rather have, say, the callipers painted black and the pride plate to read \u2018Puma\u2019 instead of \u2018ST\u2019? Let us know, in the comments!If you enjoyed this, you may also like: \u2018Thoughts on The BMW iX\u2019"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Latest News","item":"https:\/\/smart-motoring.com\/latest-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Ford Puma Gold Edition","item":"https:\/\/smart-motoring.com\/latest-news\/ford-puma-gold-edition\/#breadcrumbitem"}]}]