At an event at London’s Roundhouse, Rolls-Royce unveiled its VISION NEXT 100 vehicle, which has been something of an enigma until now.
Previously, it was referred to by its codename 103EX and it is the marque’s first ever pure ‘Vision Vehicle’.
This VISION NEXT 100 is being positioned by Rolls-Royce as an embodiment of the future of luxury mobility. This is to say that the manufacturer is portraying a car that isn’t just an impressive performer, but will also be one of the most high-end runners on the market.
Speaking on customer experience, Rolls-Royce says that it expects the driver to feel as though they’re in a grand sanctuary and making a grand arrival when they arrive at their destination.
The VISION NEXT 100 has been brought to life after many months of study and consultations with the brand’s consumers. As a result, the car represents exactly what a Rolls-Royce customer is looking for from the brand.
In all, they asked for an assurance that the manufacturer would continue to maintain its esoteric design and development, which make it the first choice for the most discerning of automotive fans.
The size of the VISION NEXT 100 is intended give the model a foreboding presence on the road, as it’s 5.9 metres long and 1.6 metres high, which actually harks back to the Phantom models from the 1920s.
Extra thought has been given to make driving and using the car effortless. For example, the luggage compartment now opens automatically when you arrive at your destination and disembark from the car.
The 28-inch wheels are tall but narrow and have been hand-built from 65 separate pieces of aluminium – every aspect of the car has been subject to flawless design.
As Rolls-Royce VISION NEXT 100 is about foresight, this is less about one particular model and more about what the brand is going to produce across all of its cars. But, rest assured that you can expect nothing but the finest luxury and attention to detail inside and out from this high-class brand.
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