World's most popular car colour

Who would have thought that the most popular car colour is actually a total absence of colour? That’s right, white is the most popular option and we have a few theories about this.

Some may claim this is due to car manufacturers offering this colour for free, so people are just trying to save money on their new vehicle, but this isn’t always the case. You may actually have to pay over £250 just to achieve a white finish on many car models; clearly this hasn’t put buyers off though, as the trend for white cars continues to grow every year.

Have you ever looked at your phone and thought ‘I need a matching car’? Well, it seems this is the thinking behind many new car purchases these days and has even brought about the term ‘Apple effect’. While white is a popular choice right now, it’s worth keeping in mind that a few years down the line it may not be quite as desirable, making it potentially difficult to sell your car on. Funny to think that a few years ago, white wasn’t even offered on many cars as there was so little interest, now black and white are among the most sought after colours when searching for a second hand car.

Silver was the colour of choice in the early 2000’s, peaking in 2004 but was then overtaken by blue just last year which continues it resurgence to this day. As consumers, the majority of us identify colour as a deciding factor when deciding which vehicle to purchase and we really are spoilt for choice nowadays. There has never been a greater variety on offer; from sparkle to pearl, natural to vibrant and solid to two-tone there’s no end to customisable nature of modern cars.

Colour is our way of reflecting who we are as individuals – would you rather drive a camouflaged stealth machine or have a car that ‘pops’ with a super bright, fun colour?

Like What You’ve Read?

For more articles like this, receive our weekly e-newsletter, including partner deals and all things motoring, register your email below.

Please note: You cannot subscribe to Smart-Motoring unless you put a tick in the checkbox below to indicate have read and agreed to our privacy policy.