[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/latest-news\/cars\/imove-icar-apple-designing-vehicle\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/latest-news\/cars\/imove-icar-apple-designing-vehicle\/","headline":"From iMove to iCar – Are Apple Designing Their Own Vehicle?","name":"From iMove to iCar – Are Apple Designing Their Own Vehicle?","description":"Rumours abound that Apple, not content with trying to reinvent the watch, are considering launching an Apple car. The rumours seem to have started around the time that it was suspected that Apple were looking to hire a selection of top automotive engineers. The Financial Times reported that many employees from the company\u2019s iPhone quarter were looking at \u2018automotive products\u2019, whatever that may mean. Of course, if you read between the lines, then it might simply be that Apple are […]","datePublished":"2015-04-17","dateModified":"2015-04-17","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2015\/04\/apple-imove-concept-car.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2015\/04\/apple-imove-concept-car.jpg","height":400,"width":400},"url":"https:\/\/smart-motoring.com\/latest-news\/cars\/imove-icar-apple-designing-vehicle\/","about":["Cars"],"wordCount":562,"keywords":["Apple car","google","iCar","iMove","iPhone","Liviu Tudoran","minivan","Silicon Valley","tesla"],"articleBody":"Rumours abound that Apple, not content with trying to reinvent the watch, are considering launching an Apple car. The rumours seem to have started around the time that it was suspected that Apple were looking to hire a selection of top automotive engineers.The Financial Times reported that many employees from the company\u2019s iPhone quarter were looking at \u2018automotive products\u2019, whatever that may mean.Of course, if you read between the lines, then it might simply be that Apple are indeed looking at automotive concepts – but simply to integrate their own technology with the advancement of the modern car; the launch of CarPlay – Apple\u2019s in-car connectivity move (\u2018the best iPhone experience on four wheels\u2019 according to Apple) – being a rather big hint at this.But intriguing rumours like this are the very food upon which motor journalists feed and the rumours continue to gather speed despite very little solid evidence, so let\u2019s have a look at why this just might happen.The Wall Street Journal has suggested that the company is working on an electric vehicle in the form of a kind of minivan. This of course, would be the ideal platform to showcase all that new in-car tech that we know for sure that Apple are working on – and if it\u2019s good enough for Google, then it might be a case of keeping up with the Joneses. After all, Apple wouldn\u2019t want to be left behind in the electric, driverless car wars – or indeed the burgeoning new car market in China.Apparently, Apple has set up a top-secret laboratory for this project in Silicon Valley, which is where the newly hired specialists are being employed.Although it all sounds a bit Area 51, the prospect of an Apple car (iCar?) would be of some concern to many of the established car makers, whether they would admit it or not. Apple has a reputation for great design after all, with arguably less breakdowns than it\u2019s rivals. It also has enough money to fund an extensive project of some note. Something Tesla has managed so far without the budget of Apple.And so we come to the electric, zero emission concept, the iMove, which as been designed by automotive designer, Liviu Tudoran. There are even suggestions that such a vehicle could make an appearance by 2020. While it might sound odd to design a car based on the profile of the iMac mouse, visually it works. Though this is nothing like a minivan of course.It all reminds me a bit of the time when an esteemed owner of a large computer company (allegedly \u2013 and not Apple) compared the computer industry with the automotive world, stating that if the car industry \u201c\u2026had kept up with technology like the computer companies, we would all have 25 dollar cars that could achieve 1,000 miles on one gallon of fuel\u201d.In response, a rather large car manufacturer (allegedly) issued a press conference stating that if they had developed technology like the computer industry, your car would ask you \u2018are you sure?\u2019 before deploying the airbag, would crash at least twice a day and… well you get the picture.Of course to balance things, one might suspect that, if the iMac from 2010 onwards is anything to go by, access to an Apple car\u2019s engine might well be via the floorpan.Images: fastgenerations.co.uk"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Latest News","item":"https:\/\/smart-motoring.com\/latest-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Cars","item":"https:\/\/smart-motoring.com\/latest-news\/\/cars\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"From iMove to iCar – Are Apple Designing Their Own Vehicle?","item":"https:\/\/smart-motoring.com\/latest-news\/cars\/imove-icar-apple-designing-vehicle\/#breadcrumbitem"}]}]