[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/latest-news\/bugatti-veyron-stripped-of-fastest-production-car-title\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/latest-news\/bugatti-veyron-stripped-of-fastest-production-car-title\/","headline":"Bugatti Veyron stripped of fastest production car title","name":"Bugatti Veyron stripped of fastest production car title","description":"I\u2019ve always been fascinated by the world of marketing, the guys in the background that create subtle and not so subtle ways to make you think that you\u2019ve made a completely unbiased buying decision based on your own views, when in reality, you have most likely been the victim of a brilliantly subtle marketing campaign. So with that in mind it was interesting to read that the Bugatti Veyron has been stripped of it\u2019s title as the world\u2019s fastest production […]","datePublished":"2013-04-10","dateModified":"2013-04-10","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2013\/04\/bugatti-veyron.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2013\/04\/bugatti-veyron.jpg","height":300,"width":300},"url":"https:\/\/smart-motoring.com\/latest-news\/bugatti-veyron-stripped-of-fastest-production-car-title\/","about":["LATEST CAR NEWS","Sports \/ Performance & Prestige cars"],"wordCount":469,"keywords":["Bugatti","guinness world records","jaime strang","john hennessey","limiter","ssc ultimate aero","venom gt","veyron"],"articleBody":"I\u2019ve always been fascinated by the world of marketing, the guys in the background that create subtle and not so subtle ways to make you think that you\u2019ve made a completely unbiased buying decision based on your own views, when in reality, you have most likely been the victim of a brilliantly subtle marketing campaign.So with that in mind it was interesting to read that the Bugatti Veyron has been stripped of it\u2019s title as the world\u2019s fastest production car. It was only a week ago that questions were being raised as to the record holding Bugatti\u2019s validity as a \u2018production vehicle\u2019 following the claim for the seemingly controversial record being made by the Hennessey Venom GT.The Venom GT, driven by John Hennessey, managed to achieve 265.7mph on a 2-mile stretch of runway compared to the Veyron\u2019s 5-mile stretch needed to get up to speed.But the controversy doesn\u2019t end there, for the production version of the Veyron engine is limited to 258mph – and the car used to set the record had no electronic limiting in place. So surely that makes the 267.8mph record invalid?Well Guinness seem to agree, for Jaime Strang, PR Director at Guinness has stated that following a review by Guinness World Records the Veyron record is \u201cno longer valid\u201d and the record will no longer stand.Bugatti\u2019s response has been predictably defiant, claiming that Guinness knew the limiter was not activated, which begs the question that if this was the case, why did Guinness acknowledge this run as a record attempt in the first place?The record now officially defaults back to the SSC Ultimate Aero, the V8 engined 1183bhp beast that managed to achieve 255.83mph.The Hennessey Venom GT only produced its 265.7mph run in one direction though, so does not yet qualify for the record of fastest production car on the planet. Guinness requires that any record attempt be repeated in both directions.It seems to me that all this confusion could be wrapped up and thrown away with a few simple tweaks and confirmations to the rules, if the Bugatti achieved 267.8mph over a 5-mile stretch and the Venom achieved 265.7mph over a 2-mile stretch, it doesn\u2019t take a mathematician to work out that the Venom GT is very likely to grab the record from the Aero any day now.So where does this leave our anonymous marketing guys for each of these manufacturers? Pretty comfortable I would imagine, being stripped of the title might sound dramatic, but it means that the Bugatti Veyron is back in the news and people\u2019s minds once again. While the fastest street-legal production car record might be in dispute, the outright winner here is subtle marketing, no disputing that.Images from thesupercars.org"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Latest News","item":"https:\/\/smart-motoring.com\/latest-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Bugatti Veyron stripped of fastest production car title","item":"https:\/\/smart-motoring.com\/latest-news\/bugatti-veyron-stripped-of-fastest-production-car-title\/#breadcrumbitem"}]}]