[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/latest-news\/aston-martin-trying-to-appeal-to-youth-with-rap\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/latest-news\/aston-martin-trying-to-appeal-to-youth-with-rap\/","headline":"Aston Martin Trying To Appeal To Youth With Rap","name":"Aston Martin Trying To Appeal To Youth With Rap","description":"In a strange collaboration, Aston Martin tries to be cool with rap. Is it just me or is seeing a rap music video take place at an Aston Martin factory the most juxtaposed thing possible? For many, Aston Martin could be considered to be an \u2018old man\u2019 brand. Although that may just be an opinion, perhaps one you don\u2019t agree with, we all must admit that Aston Martin cars don\u2019t usually get the same attention from the youth when compared […]","datePublished":"2021-08-06","dateModified":"2021-08-06","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/08\/Aston-Martin-opens-its-doors-to-Santan-Dave-and-Stormzy-feature.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/08\/Aston-Martin-opens-its-doors-to-Santan-Dave-and-Stormzy-feature.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/latest-news\/aston-martin-trying-to-appeal-to-youth-with-rap\/","about":["ASTON MARTIN","BLOG","LATEST CAR NEWS"],"wordCount":478,"keywords":["aston martin","Dave","Rap music","Stormzy"],"articleBody":"In a strange collaboration, Aston Martin tries to be cool with rap.Is it just me or is seeing a rap music video take place at an Aston Martin factory the most juxtaposed thing possible?For many, Aston Martin could be considered to be an \u2018old man\u2019 brand. Although that may just be an opinion, perhaps one you don\u2019t agree with, we all must admit that Aston Martin cars don\u2019t usually get the same attention from the youth when compared to brands such as Lamborghini, Mercedes-AMG or even McLaren.Aston Martin have always felt more appropriately targeted towards those that enjoy a spot of golf on the weekends, or belong to a Country Club. You\u2019d imagine the person behind the wheel of an Aston Martin to be way past 40 years old and wearing a tweed flat cap and listening to BBC Radio 4. With their new collaboration with Dave and Stormzy, it would appear that Aston are trying to broaden their brand to a totally different audience.Although supercars and luxury cars and, more recently, even some trendy classic cars such as the BMW E30 are commonplace in today\u2019s music videos, it\u2019s incredibly rare to see an Aston Martin. Yes, the British marque makes some stunning cars but unfortunately, they’re mostly just not at the top of the \u2018cool list\u2019 if there is one. Well, Aston Martin has taken it into their own hands to change that.Companies like Ferrari actually have a problem with too many rappers and other kinds of young celebs and influencers taking their cars, modifying them and then using them in their content alongside some scantily clad women to the point where they issue cease and desist letters. On the other hand, Aston Martin is actively seeking this kind of attention and has started by enlisting the help of Dave and Stormzy.In what appears to be one giant Aston Martin and Nike advert, Dave\u2019s new single \u201cClash\u201d was shot at Aston Martin\u2019s Gaydon Headquarters (and yes, they left the name of the town out of the video) and features all the usual rap tropes of middle fingers, groups of people in a car park and at least one mention of an expensive watch.Dave and Stormzy are seen walking through the production line, driving around the track in a V12 Speedster and overall just enjoying the Aston Martin Headquarters. Is the visual fanfare enough to make Aston Martin cool?In a statement that sounds nothing like Dave, Dave said: \u201cI\u2019m extremely grateful to Aston Martin who couldn\u2019t have been more of a pleasure to collaborate with on this video. It\u2019s only right to showcase such an iconic British brand and such beautiful design alongside this moment.\u201dIf you like this, you may also like: \u2018Audi RS 3: Now The Quickest In Its Class\u2019"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Latest News","item":"https:\/\/smart-motoring.com\/latest-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Aston Martin Trying To Appeal To Youth With Rap","item":"https:\/\/smart-motoring.com\/latest-news\/aston-martin-trying-to-appeal-to-youth-with-rap\/#breadcrumbitem"}]}]