[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/latest-news\/50-years-of-range-rover\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/latest-news\/50-years-of-range-rover\/","headline":"50 Years of Range Rover","name":"50 Years of Range Rover","description":"A huge snow graphic is created and Anthony Joshua does a few laps around the Swedish test track Land Rover begins their golden jubilee celebrations this year, marking 50 years since the first Range Rover model was released. To commemorate this grand milestone, Land Rover enlisted the help of two people. The first person being World Heavyweight Champion, Anthony Joshua OBE, and the second being British snow artist, Simon Beck. Together, they put on a spectacular display which surely won\u2019t […]","datePublished":"2020-03-24","dateModified":"2020-03-26","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/matthew-collett\/#Person","name":"Matthew Collett","url":"https:\/\/smart-motoring.com\/author\/matthew-collett\/","identifier":5,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64eca1152247aa111ace79ff1c03782b175df9dc21d2092364ff21e1cf5e38fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64eca1152247aa111ace79ff1c03782b175df9dc21d2092364ff21e1cf5e38fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2020\/03\/50-Years-of-Range-Rover-feature.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2020\/03\/50-Years-of-Range-Rover-feature.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/latest-news\/50-years-of-range-rover\/","about":["LATEST CAR NEWS"],"wordCount":568,"articleBody":"A huge snow graphic is created and Anthony Joshua does a few laps around the Swedish test trackLand Rover begins their golden jubilee celebrations this year, marking 50 years since the first Range Rover model was released. To commemorate this grand milestone, Land Rover enlisted the help of two people.The first person being World Heavyweight Champion, AnthonyJoshua OBE, and the second being British snow artist, Simon Beck. Together, theyput on a spectacular display which surely won\u2019t be quickly forgotten. Taking place in the Arjeplog cold weather test facility close to the arctic circle in Sweden, which is essentially just a large, snow-covered plane, Simon Beck got to work by filling in the centre of the steering pad with a \u201850 years\u2019 graphic, measuring 260 metres in width! From up high, this graphic looks like it could have beenmachine-made. It\u2019s near-perfect, with excellent and nearly symmetrical geometryand neat typography which looks like it had come straight from a computer. However, the entire graphic was created one footstep at a time. Over 45,000 steps in this deep and thick snow, to be more exact.The only tools Simon Beck used were his feet, some snowshoesand a pair of walking poles. Beck, of course, is not just your ordinary guymaking patterns in the snow. He\u2019s been doing this for over 15 years andprobably knows everything there is to know about creating huge graphics in thesnow.As this was going on, Anthony Joshua had the pleasure of enjoying the warmth of a plush Ranger Rover Sport SVR as he had the chance to nail it around the icy track of Arjeplog. This test facility is also the home to the Jaguar Land Rover Ice Academy, where customers can experience the same thing that Anthony Joshua had the pleasure of enjoying, with the tutorage of Academy instructors.Here\u2019s a not-at-all-canned quote straight from the worldchamp himself:\u201cI\u2019m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain\u2019s finest exports and I\u2019ll be defending my world title belts. I\u2019ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalised Range Rover SVAutobiography and I can\u2019t think of a better way to arrive. Nothing can match its combination of comfort and capability \u2013 I guess that\u2019s what you get after five decades of experience.\u201dAnthony Joshua is quite well-known for driving a RangeRover. Especially so in 2018 when his custom Range Rover was stolen using thekind of keyless-entry method that we have written about in thepast. Ever since the very first Range Rover was released in 1970,the brand name has gone from strength to strength. Starting off, at first, asbeing well-known for excellent all-terrain performance and robustness, the\u2018Range Rover\u2019 name is now also known as being an extraordinary symbol ofluxury, quality and class.Gerry McGovern OBE, Chief Creative Officer, Land Rover,said: \u201cOver five decades the Range Rover has evolved into the most desirableluxury SUV in the world. Its peerless combination of sophisticated design,refinement and capability has struck an emotional chord with customers all overthe globe.\u201dAnd we can\u2019t say we can argue with that!If you enjoyed this, you may also like to read about Brabus\u2019 ridiculous new G Wagon Pickup which has 789bhp! 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