Toyota Prius Centennial GR Edition

Toyota Unveils the Prius Centennial GR Edition: A Tribute to Le Mans 100th Anniversary

Toyota Unveils the Prius Centennial GR Edition: A Tribute to Le Mans 100th Anniversary

As the highly anticipated 100th anniversary of Le Mans approaches, Toyota Gazoo Racing (TGR) has unveiled a spectacular concept car to mark the occasion. The Prius 24h Le Mans Centennial GR Edition, a special edition, racing-inspired Prius, pays homage to Toyota’s pioneering hybrid innovations showcased at Le Mans.

Prius Centennial GR – Faster, Longer, Lower

Drawing loose inspiration from the World Endurance Championship competitor GR010 Hybrid, this concept car features a range of enhancements that amplify its performance and aesthetics.

Sporting new wheels and performance-focused aerodynamic parts, the Prius Centennial GR Edition takes the latest model as its foundation but stands out with its elongated body, increased width, and lower ride height compared to the standard Prius.

With widened front and rear tracks, the car exudes a more commanding presence on the road. Moreover, it incorporates cutting-edge technologies such as mini-inverters directly mounted onto the electric motor, advanced silicon carbide semiconductors, and improved cooling mechanisms.

Toyota – Gearing Up For 6 Le Mans Wins In A Row

Toyota is gearing up for an ambitious sixth consecutive Le Mans victory this weekend, and the competition promises to be tougher than ever with newcomers like Ferrari’s 499P joining the top-tier Hypercar category.

Developed by Gazoo Racing in collaboration with Japan’s National Tourism Organization and Mazda, the team that secured Japan’s historic first Le Mans victory in 1991 with the renowned 787B, the Prius 24h Le Mans Centennial GR Edition showcases the spirit of innovation and passion for motorsports.

Prius Centennial GR Edition On Display

Throughout the race, the Prius Centennial GR Edition will be proudly displayed in the Manufacturers’ Village, offering spectators a chance to admire this remarkable vehicle.

If you find yourself in need of a break from the thrilling on-track action, be sure to explore this special edition Prius, a fusion of cutting-edge technology, racing-inspired design, and Toyota’s commitment to pushing the boundaries of hybrid performance.

As an additional treat for motorsport enthusiasts, the legendary 787B will take to the track for a demo run at La Sarthe later this week, adding even more excitement to the Le Mans centennial celebrations.

Immerse yourself in the world of motorsport by experiencing the Prius 24h Le Mans Centennial GR Edition—an embodiment of Toyota’s racing heritage, technological prowess, and dedication to sustainable mobility.

Images: Prius 24h Le Mans Centennial GR Edition | Toyota Motor Corporation Official Global Website