[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/by-manufacturer\/bmw\/bmw-teams-up-with-black-widow\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/by-manufacturer\/bmw\/bmw-teams-up-with-black-widow\/","headline":"BMW Teams Up With Black Widow","name":"BMW Teams Up With Black Widow","description":"BMW finally makes it onto a Marvel film and the will be fighting alongside Black Widow The Marvel Cinematic Universe has showcased some spectacular cars, from the Audi e-tron GT in Avengers: Endgame to a Hot Wheels themed Hyundai Veloster in Ant-Man and The Wasp. Now, it\u2019s BMW\u2019s turn. For the first time, BMW is collaborating with Marvel Studios to bring their all-new X3 SUV to the silver screens, having superhero fans watch as the X3 is brought into the […]","datePublished":"2021-06-28","dateModified":"2021-07-01","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/06\/black-widow-bmw-feature-image-1.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2021\/06\/black-widow-bmw-feature-image-1.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/by-manufacturer\/bmw\/bmw-teams-up-with-black-widow\/","about":["BMW","Cars","LATEST CAR NEWS"],"wordCount":430,"keywords":["black widow","bmw","marvel"],"articleBody":"BMW finally makes it onto a Marvel film and the will be fighting alongside Black WidowThe Marvel Cinematic Universe has showcased some spectacular cars, from the Audi e-tron GT in Avengers: Endgame to a Hot Wheels themed Hyundai Veloster in Ant-Man and The Wasp. Now, it\u2019s BMW\u2019s turn.For the first time, BMW is collaborating with Marvel Studios to bring their all-new X3 SUV to the silver screens, having superhero fans watch as the X3 is brought into the action with their favourite ex-KGB, ex-S.H.I.E.L.D. super spy.Also featuring in Black Widow is BMW\u2019s 2 Series Gran Coupe, which is (if you\u2019re unfamiliar) essentially the 4-door saloon version of the 1 Series hatchback. Of course, having cars appear on screen is a marketing strategy as old as films themself, with pretty much every major car manufacturer having paid appearances in all kinds of films and TV shows.For BMW, securing a spot in the Marvel Cinematic Universe is a big deal, as Jens Thiemer, Senior Vice President Customer and Brand BMW, said:\u201cHaving the BMW X3 and the 2 Series Gran Coup\u00e9 playing key roles in \u2018Black Widow\u2019 is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.\u201dThis collaboration is also said to continue, with this not being the last time we\u2019ll see a BMW in a Marvel film. Could we see Thor failing to use the indicators in a 4 Series or She Hulk running a red light in a 240i?Mindy Hamilton, Senior Vice President of Partnership Marketing at The Walt Disney Company, also said in a press release that \u201cThere is no better vehicle to take us on Natasha\u2019s journey… than a BMW,\u201d\u201cThe X3 and 2 Series Gran Coup\u00e9 are sleek and agile, just like Black Widow, and we are so excited for the world to see where we\u2019ve been together in July.\u201dNow, I don\u2019t know about you but I wouldn\u2019t describe a decent-sized SUV such as the X3 to be as agile as a somersaulting superhero. Perhaps something more like a BMW M8 would better reflect the abilities of one of an Avenger rather than a \u00a327,000 small family saloon or BMW\u2019s middle-of-the-range SUV?Let us know which car you think would better suit Black Widow, in the comments.If you enjoyed this, you may also like: \u2018Thoughts On The New BMW iX\u2019"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"By Manufacturer","item":"https:\/\/smart-motoring.com\/by-manufacturer\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Bmw","item":"https:\/\/smart-motoring.com\/by-manufacturer\/\/bmw\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"BMW Teams Up With Black Widow","item":"https:\/\/smart-motoring.com\/by-manufacturer\/bmw\/bmw-teams-up-with-black-widow\/#breadcrumbitem"}]}]