[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/blog\/most-shameless-car-product-placements-in-films\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/blog\/most-shameless-car-product-placements-in-films\/","headline":"Most Shameless Car Product Placements In Films","name":"Most Shameless Car Product Placements In Films","description":"Ever get that feeling after watching a film that you have a sudden urge to buy a Jeep Renegade? Product placements in modern media are something that cannot be avoided. They\u2019re not all bad, don\u2019t get us wrong, but when they are made so blatantly obvious that it makes you roll your eyes it can certainly make the film feel less authentic. For instance, Tony Stark driving an Audi R8 feels natural. He\u2019s a cool guy driving a cool car […]","datePublished":"2020-04-21","dateModified":"2020-04-28","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2020\/04\/Most-Shameless-Car-Product-Placements-In-Films-feature.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2020\/04\/Most-Shameless-Car-Product-Placements-In-Films-feature.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/blog\/most-shameless-car-product-placements-in-films\/","about":["BLOG","Cars","LATEST CAR NEWS"],"wordCount":1019,"keywords":["Car Product Placements","Cars in Films","films"],"articleBody":"Ever get that feeling after watching a film that you have a sudden urge to buy a Jeep Renegade?Product placements in modern media are something that cannot be avoided.They\u2019re not all bad, don\u2019t get us wrong, but when they are made so blatantly obvious that it makes you roll your eyes it can certainly make the film feel less authentic.For instance, Tony Stark driving an Audi R8 feels natural. He\u2019s a cool guy driving a cool car and there\u2019s not really a moment when you stop and think \u201cI wonder how much Audi paid Marvel to put their car there\u201d.Another good example is how we\u2019re always seeing Aston Martins in Bond films. The two brands have now become synonymous with each other and their association with each other does not feel forced.On the other hand, when the actor stops what they\u2019re doing, faces the camera and says \u201cthe new Toyota Aygo is now available, starting as low as \u00a38,914\u201d whilst in the middle of an intergalactic space battle, it may not go down quite as well.Here are some of the most shameless car placements in movies that we could think of.Batman v Superman\u2019s Jeep RenegadeWith panning shots that look exactly like a car advert, Batman v Superman was fooling no one with this blatant product placement.Straight out of the gates, about 2 minutes into the film, we\u2019re treated to a quasi-ad of Bruce Wayne hopping into his black Jeep and racing through the city. To really drive home the message of the rigidity and sturdiness of a Jeep, the car is shown bashing into bins, driving over kerbs and smashing the door off of another car, all whilst making sure the \u2018Jeep\u2019 logo is within frame.To add to the insult, Jeep actually was trying to sell the special Jeep Renegade \u201cDawn of Justice\u201d Edition which was basically a \u201cBatman Edition\u201d Jeep. Forget action figures, movies are now trying to merchandise actual cars!Spirited Away\u2019s AWD Audi A4Spirited Away is a beloved Japanese animated film directed by the famous Hayao Miyazaki. It\u2019s rated 8.6 on IMDb and 97% on Rotten Tomatoes and all in all, it\u2019s just one of those films that gets nothing but praise from people.The only gripe one could possibly have about this film is the blatant Audi promotion. The very first scene in the film features the family in a first-gen Audi A4 Quattro and soon after turning off of the main road, they begin driving through a rather uneven dirt track. Taking us right out of the film, the father who is driving literally exclaims \u201cdon\u2019t worry, we\u2019ve got\u00a0 4-wheel drive!\u201d.By M 93 – Self-photographed, Attribution, https:\/\/commons.wikimedia.org\/w\/index.php?curid=7878454Before and after this awful bit of dialogue we\u2019re spoiled with various shots of the Audi badge, interior of the car, panning shots and so forth. Spirited Away is described as dream-like thanks to its mystical setting and magical story, but last time I checked my dreams were not sponsored by Audi.Daddy\u2019s Home\u2019s Ford FlexNow, this may not be a car we\u2019re very familiar with in the UK but that doesn\u2019t make this product placement any less cringeworthy.\u201cAnd he was right about the Ford Flex too. It\u2019s a great family car. Got plenty of room for the kids, the gear and plenty of pickup for me\u201dHonestly, could you sound any more like a TV car advert if you tried? The main character even goes on to brag about the spec he got as well.\u201cI got the \u2018Weekender\u2019 package. Few more bells and whistles than Brad\u2019s\u201dNothing says American consumerism more than saying \u2018I got the more expensive spec than him\u2019.Bones\u2019 Toyota PriusOk, not a film but we had to include this. It\u2019s just painful to watch.Apparently part of the contract with this show and their sponsor was that they had to include some dialogue and mention the features of the car.And before we know it, we\u2019re no longer interested in how Dr. \u2018Bones’ Brennan is going to solve the latest forensic murder mystery, but rather how this Prius uses Intelligent Parking Assist to park itself!Avengers\u2019 Acura NSX prototypeAs Marvel had found that the Audi R8 placements had worked so well, they decided to take on a different sponsor in their Avengers film.The Acura (Honda) NSX is only shown for a split second at the end of the film where Tony and Bruce ride off into the sunset. However, the Avengers Acura NSX Roadster was a special one-of-one car with an MSRP of $9,198,000!The car was also driven to the premiere, ensuring that Honda really got their money\u2019s worth from their contract. Motoring news outlets wrote about the car and it\u2019s custom body panels, unique Iron Man colour and of course, what the car meant for the NSX name.Jurassic World\u2019s MercedesJurassic World certainly had its fair share of products. From Beats headphones to Samsung phones to the Mercedes GLE and G-Class 6×6.Ther Mercedes-Benz GLE Coupe, a stunning SUV – no denying that, was featured perhaps a little too much in this classic franchise reboot. In the film the car was featured excessively with plenty of shots of the logo, the car sitting clearly in the background whilst dialogue was happening or of course, the moneymaker, smooth panning shots of the car driving through a landscape.Also, the car continued to feature heavily in the behind the scenes featurette and Mercedes even made a full-on ad featuring shots of the car in the film.Some films like to have products placed discreetly and this certainly wasn\u2019t one of them.If you think about it, we\u2019re just helping these brands out even more by talking about it! Damn you product placement!If you enjoyed this, why not find out which one of these cars on this list also featured in our list of 10 ugliest modern car interiors."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/smart-motoring.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Most Shameless Car Product Placements In Films","item":"https:\/\/smart-motoring.com\/blog\/most-shameless-car-product-placements-in-films\/#breadcrumbitem"}]}]