[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/blog\/hottest-car-brands-instagram\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/blog\/hottest-car-brands-instagram\/","headline":"The 10 hottest car brands on Instagram","name":"The 10 hottest car brands on Instagram","description":"Instagram may seem like one of the more limited social media channels – after all, it\u2019s just an endless scroll of pretty pictures, yes? No, that\u2019s a very silly and reductive way to look at one of the most influential social media channels. Make no mistake, Instagram is massive. Sure, it can\u2019t rival Facebook\u2019s two billion monthly users, but with 400 million users every day and 700 million throughout an average month it is still a major force. A third […]","datePublished":"2017-11-16","dateModified":"2017-11-17","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2017\/11\/feature-1.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2017\/11\/feature-1.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/blog\/hottest-car-brands-instagram\/","about":["BLOG"],"wordCount":642,"keywords":["aston martin","Audi","bmw","Bugatti","ferrari","Instagram","jaguar","lamborghini","Maserati","mercedes","porsche"],"articleBody":"Instagram may seem like one of the more limited social media channels – after all, it\u2019s just an endless scroll of pretty pictures, yes? No, that\u2019s a very silly and reductive way to look at one of the most influential social media channels. Make no mistake, Instagram is massive. Sure, it can\u2019t rival Facebook\u2019s two billion monthly users, but with 400 million users every day and 700 million throughout an average month it is still a major force.A third of the world\u2019s internet users are on Instagram, while almost a fifth of teens consider Instagram to be the most important social media site.So it\u2019s no surprise that car brands take it so seriously and here we\u2019re running down the most popular car brands on Insta.10. Aston Martin – 4.6 million followers (@astonmartinlagonda)Aston Martin cars are naturally photogenic so it\u2019s hard not to feel that Aston has an unfair advantage here, but to be fair, every brand in this list has cars that the camera just admires.If you like shots of vintage Astons or are excited about the forthcoming Vantage, then this is one account you need to be following.9. Ferrari – 5.3m (@ferrari)One of the more curious things about the official Ferrari Instagram is that it follows just two other accounts: @scuderiaferraricollection, which sells clothing, accessories and collectibles for Ferrari enthusiasts, and @scuderiaferrari, the Formula One Team for Maranello.In the realm of Instagram, Ferrari is a tiny island, albeit it one that more than five million people are interested in. Hop over there for stunning shots of 488s and LaFerraris.8. Bugatti – 5.4m (@bugatti)Bugatti\u2019s Instagram following defies logic. They\u2019ve released just two cars over two decades and yet look at them, mixing it up with brands that put out several new cars every year.Unsurprisingly, you\u2019ll only see two different models across Bugatti\u2019s 500 posts but they sure are awesome. Quality not quantity eh?7. Jaguar – 5.5m (@jaguar)Whoever manages the @Jaguar Instagram is spoilt for choice. They could push their new modern classics like the F-Type and XE or delve into its rich history and highlight actual classics like the D- and E-Type.6. Maserati – 5.9m (@maserati)Time for some more Italian flair and while modern Maseratis have their flaws, there are plenty of people that just don\u2019t care, almost six million to be precise. Check out the shots of the Levante kicking up sand in the dunes.5. Porsche – 8.9m (@porsche)Just like Jaguar, Porsche has the luxury of calling on its highly respected history whilst having the option of promoting its new, equally brilliant models. Take a look at this inspired gallery that reduces Porsches to just their front overhang to highlight how iconic, individual and instantly recognisable they are.4. Audi – 9.6m (@audi)With cars like the TT and R8 as well as an ever-growing lineup of highly desirable SUVs, Audi\u2019s range was seemingly tailor-made for Instagram.3. Lamborghini – 10.3m (@lamborghini)Wanna see the Pope with a Huracan? This is the Insta for you.2. Mercedes-Benz – 11.4m (@mercedesbenz)Merc may fall short of the most Insta followers, but it is the most active, with more posts than any other car brand (more than 9,500). Recent posts promote their Justice League partnership and the new X-Class, while one particularly Autumnal shot features leaves arranges into the famous three-pointed star.1. BMW – 13.9m (@bmw)BMW\u2019s Instagram is top dog by quite some way – after all, it is the \u2018home of Sheer Driving Pleasure on Instagram\u2019.If shots of the new M4 CS and X2 are your idea of Instagram heaven, then you\u2018ll be happy here.While its almost 14 million followers is impressive, BMW will need to seriously up its game to become the most followed brands on Instagram – a title currently held by Nike with 73.9 million, followed by Victoria\u2019s Secret on 56.8 million."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/smart-motoring.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"The 10 hottest car brands on Instagram","item":"https:\/\/smart-motoring.com\/blog\/hottest-car-brands-instagram\/#breadcrumbitem"}]}]