[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/blog\/ds-citroen-separation\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/blog\/ds-citroen-separation\/","headline":"DS & Citroen Separation","name":"DS & Citroen Separation","description":"When the famous French partnership came to an end after a successful 60 year run, DS took the \u2018luxury, sophisticated \u2019 path, leaving \u2018practicality and affordability\u2019 in Citroen\u2019s reliable hands. The new DS Automobiles brand was born in celebration of their 60th birthday and has gone on to create a standalone, premium model line. DS was originally a luxury sub-brand of Citroen so their development is actually quite a natural one, now with a new and very fitting strap-line; \u201cSpirit […]","datePublished":"2016-08-31","dateModified":"2016-08-31","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/matthew-collett\/#Person","name":"Matthew Collett","url":"https:\/\/smart-motoring.com\/author\/matthew-collett\/","identifier":5,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64eca1152247aa111ace79ff1c03782b175df9dc21d2092364ff21e1cf5e38fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64eca1152247aa111ace79ff1c03782b175df9dc21d2092364ff21e1cf5e38fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2016\/08\/feature-3-1.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2016\/08\/feature-3-1.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/blog\/ds-citroen-separation\/","about":["BLOG"],"wordCount":369,"keywords":["Citroen","DB4","db5","DS","DS3","E-Tense","luxury cars"],"articleBody":"When the famous French partnership came to an end after a successful 60 year run, DS took the \u2018luxury, sophisticated \u2019 path, leaving \u2018practicality and affordability\u2019 in Citroen\u2019s reliable hands.The new DS Automobiles brand was born in celebration of their 60th birthday and has gone on to create a standalone, premium model line. DS was originally a luxury sub-brand of Citroen so their development is actually quite a natural one, now with a new and very fitting strap-line; \u201cSpirit of Avant Garde.\u201dCompared to their parent company, DS focus on style and personalisation to attract fashionable buyers that expect the latest technology, truly innovative design and a sense of luxury. Debuting at the 1955 Paris Motor Show, the original DS is generally considered the high point of Citroen\u2019s history and when it first launched, audiences were wowed by the futuristic styling.The Citroen DS (1955) also featured the world’s first hydro-pneumatic suspensions which resulted in a smooth, comfortable ride not a million miles away from what we have come to expect in today\u2019s top, modern, luxury car models. A limited number of 1955 special edition cars have been launched across range to tie in with the 60th anniversary celebrations, offering outstanding performance and efficiency with a choice of engines to suit your needs.In 2010, the DS3 was launched; this (along with the DB4, DB5 and E-Tense) is part of the first wave of models produced following the split.DS are keen to stress that their cars are not built for the track; instead they offer the highest level of comfort and are easy to use – ideal for daily travel requirements.Available on all DS models sold in Europe, these have flashy gold hubcaps, decor and badges, as well as a two-tone bodyThe DS brand optimises and embodies French automotive knowledge, with the Divine DS concept car \u2013 featuring Swarovski crystals and Maison Lesage embroidery \u2013 bringing another level of exclusivity.Over the last 6 years following the DS 3\u2019s launch, more than half a million models have been sold all over the world, so we can certainly expect great things from the brand; not to mention exciting plans in the works for SUVs, superminis and family cars in the not-so-distant future."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/smart-motoring.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"DS & Citroen Separation","item":"https:\/\/smart-motoring.com\/blog\/ds-citroen-separation\/#breadcrumbitem"}]}]