[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/smart-motoring.com\/blog\/budget-brands-bring-big-smiles-for-uk-car-buyers\/#BlogPosting","mainEntityOfPage":"https:\/\/smart-motoring.com\/blog\/budget-brands-bring-big-smiles-for-uk-car-buyers\/","headline":"Budget brands bring big smiles for UK car buyers","name":"Budget brands bring big smiles for UK car buyers","description":"Buyers of cars from less prestigious brands are more likely to be happy with their purchase than those who splash out for a premium marque, according to new research from Auto Express. The publication’s Drive Power survey shows it is cars from Skoda – once the butt of many motoring jokes – that owners are the happiest with. The brand’s flagship Superb has a 93.4 per cent satisfaction score among owners – the highest recorded – while the Yeti crossover […]","datePublished":"2017-06-13","dateModified":"2017-06-13","author":{"@type":"Person","@id":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/#Person","name":"Isabelle Lawrence","url":"https:\/\/smart-motoring.com\/author\/isabelle-lawrence\/","identifier":30,"description":"Max Wheeler is a leading motoring journalist and classic car specialist at Smart Motoring, renowned for his sharp insight and infectious passion for all things automotive. With years of experience covering motoring news, supercars, and the enduring legacy of classic cars, Max brings stories to life with style and authority. Whether it\u2019s the roar of a Lamborghini, the elegance of an Aston Martin DB5, or the cultural impact of vintage motoring icons, he delivers expert commentary that inspires enthusiasts and collectors alike. Dedicated to celebrating the heritage and future of driving, Max Wheeler is your trusted voice for classic car news and beyond.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d331506e3c530b5ec4930c30a01ed8cc29b0537227573ae5da98f559e681401?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Smart Motoring","logo":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2024\/10\/smart-motoring_news_logo_g-e1765846726493.webp","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2017\/06\/Skoda-Superb-feature.jpg","url":"https:\/\/smart-motoring.com\/wp-content\/uploads\/2017\/06\/Skoda-Superb-feature.jpg","height":520,"width":1200},"url":"https:\/\/smart-motoring.com\/blog\/budget-brands-bring-big-smiles-for-uk-car-buyers\/","about":["BLOG"],"wordCount":280,"keywords":["audi a1","Jaguar Land Rover","Jaguar XF","Kia Cee'd","lexus rx","Skoda","Skoda Superb","Skoda Yeti","Toyota RAV4","VW Up"],"articleBody":"Buyers of cars from less prestigious brands are more likely to be happy with their purchase than those who splash out for a premium marque, according to new research from Auto Express.The publication’s Drive Power survey shows it is cars from Skoda – once the butt of many motoring jokes – that owners are the happiest with.The brand’s flagship Superb has a 93.4 per cent satisfaction score among owners – the highest recorded – while the Yeti crossover scored 93.3 per cent.Kia’s Cee’d also found itself in the top five, possibly thanks to the seven-year warranty the South Korean manufacturer gives all its cars.The only prestige brand to finish inside the top five was Lexus and its RX, with Toyota’s RAV4 taking the other spot.At the other end of the table, premium brands such as VW and Audi seem to be leaving owners with a sour taste in their mouths. VW’s Up! had a satisfaction score of just 85.5 per cent, while the Audi A1 scored 86.5 per cent.The news also wasn’t good for British brands, notably Jaguar Land Rover. Nearly a third of Jaguar XF owners said their car developed a fault in the first year of ownership, while the XE and Land Rover Discovery did not fare much better.Editor-in-chief at Auto Express Steve Fowler said the negative views some drivers have of more budget brands is now “really outdated”.“It may seem odd that models from Skoda\u2019s parent company VW and Audi scored so much lower in the survey but when customers pay for a quality experience and don\u2019t get it, they\u2019re bound to feel let down,” he added."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/smart-motoring.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Budget brands bring big smiles for UK car buyers","item":"https:\/\/smart-motoring.com\/blog\/budget-brands-bring-big-smiles-for-uk-car-buyers\/#breadcrumbitem"}]}]