Ford has taken adventure to a whole new level with the Ford Bronco Sasquatch Searcher SUV. SUVs have long been a symbol of rugged adventure, and nothing embodies that spirit quite like the Ford Bronco.

Ford Bronco Sasquatch Searcher SUV navigating forest trails in search of Sasquatch
The Ford Bronco Sasquatch Searcher in its natural habitat—ready for any terrain, day or night.

But Ford has taken this sense of exploration to a new level with a limited-edition specially crafted Bronco for those daring enough to hunt the legendary Bigfoot.

Whether you’re a Sasquatch believer or just someone who loves getting lost in the wild, this one-of-a-kind Bronco is ready to bring the mythical hunt to life. Here’s how Ford turned folklore into an SUV adventure.

Ford’s Bronco Sasquatch Searcher Sweepstakes: How to Win the Adventure of a Lifetime

Ford’s marketing department knows how to fire up the imagination of SUV lovers. The Ford Sasquatch Sweepstakes offers fans the chance to win the Bronco Sasquatch Searcher, but only those with an adventurous spirit will get a shot. Here’s how you can enter:

  • Follow @FordBronco on Instagram.
  • Keep an eye on cryptic clues shared across social platforms.
  • Track down hidden posters in Sasquatch territory like the Pacific Northwest.
  • Piece together all the clues and submit your answers for a shot at owning this legend on wheels.

Ford has gamified the sweepstakes in a way that brings the excitement of adventure right to your social feed.

Close-up of the all-terrain wheel on the Ford Bronco Sasquatch Searcher SUV
The Ford Bronco Sasquatch Searcher SUV’s durable wheels are ready for any terrain.

What Makes the Ford Bronco Sasquatch Searcher Stand Out?

The Ford Bronco Sasquatch Searcher SUV isn’t just your run-of-the-mill off-road vehicle. It’s based on the Bronco Badlands but comes with an array of upgrades that make it the ultimate tool for an expedition through dense forests. Let’s break down the standout features:

  • Camouflage Exterior Wrap: Perfect for blending into the wilderness, this custom wrap lets you move stealthily through Sasquatch country.
  • Roof-Mounted Lightbar and Light Pods: If you’re planning a midnight hunt for Sasquatch, the light bar and pods provide maximum illumination.
  • 360-Degree Camera System: Whether you’re avoiding obstacles or hoping to catch a glimpse of something out of the ordinary, the front and rear cameras give you eyes on all sides.
  • Custom Camping Gear: Ford didn’t stop at a robust off-road design. The Sasquatch Searcher is also equipped with an awning and custom-made camping chairs, ideal for long trips into the unknown.
  • Sasquatch-Themed Badging & Puddle Lights: Unique design elements like Sasquatch badges and puddle lights make this Bronco stand out. It’s built for adventure and looks the part.
Close-up of the Ford Bronco Sasquatch Searcher SUV camouflage exterior wrap
The Ford Bronco Sasquatch Searcher SUV’s tree camo wrap makes it perfect for stealthy wilderness exploration.

Ford Bronco Sasquatch Searcher vs. Badlands: How Does It Compare?

At its core, the Sasquatch Searcher shares DNA with the Ford Bronco Badlands—a model that’s already a fan favourite for off-roading. Here’s a head-to-head breakdown of their specs:

  • Engine Options: Both vehicles offer a choice between a 2.3L EcoBoost engine and an optional 2.7L V6 EcoBoost, providing plenty of power for any off-road enthusiast.
  • Front Stabiliser Bar Disconnect: This allows for improved articulation, helping the Bronco tackle steep inclines and rocky paths with ease.
  • Electric Locking Front and Rear Axles: This ensures maximum traction on the roughest terrains, so you’ll always have grip even when the going gets tough.
  • Advanced 4×4 with Automatic On-Demand Engagement: The 4×4 system intelligently adjusts to challenging landscapes, so you can focus on the thrill of the adventure.
Sasquatch-themed badging inside and the Ford Bronco Sasquatch Searcher SUV
Sasquatch badging adds a mythical touch to the adventurous Ford Bronco Sasquatch Searcher

Specifications of the Ford Bronco Sasquatch Searcher

Here’s a detailed look at the features that make the Sasquatch Searcher unique:

Engine and Performance

  • Engine Options: Choose between a 2.3L EcoBoost engine producing 300 horsepower or an optional 2.7L V6 EcoBoost delivering 330 horsepower.
  • Transmission: Equipped with a 7-speed manual or 10-speed automatic transmission, providing smooth and responsive shifting.
  • 4×4 System: Ford’s advanced 4×4 system with Automatic On-Demand Engagement ensures optimal traction on any terrain, automatically adjusting to the driving conditions.

Suspension and Handling

  • Front Stabilizer Bar Disconnect: Enhances wheel articulation, allowing the Bronco to conquer steep inclines and large obstacles with ease.
  • Electric Locking Differentials: Front and rear locking differentials provide maximum traction on rough terrains, ensuring the vehicle never loses grip when it matters most.
  • Bilstein Position-Sensitive Dampers: Improve ride quality over uneven surfaces, making the Bronco comfortable during extended off-road journeys.

Exterior Features

  • Camo Exterior Wrap: A tree-inspired camouflage pattern designed for blending into forested environments, perfect for stealthy hunts.
  • 35-Inch Mud-Terrain Tires: Equipped with beadlock-capable wheels, these tires offer superior grip and durability on challenging trails.
  • Roof-Mounted Lightbar & Hood-Mounted Light Pods: Powerful lighting solutions that illuminate the path ahead, making night hunts feasible and safe.

Interior Comfort and Technology

  • Custom Upholstered Interior: Designed for long tracking sessions, featuring durable materials that offer both comfort and functionality.
  • 360-Degree Camera System: Provides a complete view of the surrounding area, essential for navigating tight trails and spotting any movement.
  • Infotainment System: Includes Ford’s Sync 4 with navigation, Bluetooth connectivity, and real-time performance monitoring through the FordPass Performance App.
Ford Bronco Sasquatch Searcher SUV with roof-mounted searchlights
Equipped with mounted searchlights, the Ford Bronco Sasquatch Searcher SUV illuminates even the darkest off-road trails.

Tying the Ford Bronco Sasquatch Searcher to Bigfoot legends is more than just a gimmick—it’s a stroke of marketing genius.

This approach taps into people’s love for mystery, adventure, and the unknown. For car enthusiasts and outdoor explorers alike, this adds a layer of excitement and allure to an already legendary vehicle.

Bigfoot sightings have been reported across the Pacific Northwest for centuries, and this sweepstake feeds right into that intrigue.

The Legend of Bigfoot and Its Appeal

Bigfoot, also known as Sasquatch, has been a staple of North American folklore for centuries. Described as a massive, ape-like creature standing between 6 and 10 feet tall, Bigfoot remains one of the most elusive cryptids. Despite numerous sightings and extensive folklore, concrete evidence of its existence remains elusive, making it a perfect muse for adventure and mystery.

Exterior shot of Ford Bronco Sasquatch Searcher SUV with Sasquatch badge
The iconic Sasquatch badge on the exterior of the Ford Bronco Sasquatch Searcher sets this SUV apart from the rest.

Ford’s Innovative Marketing Strategy

Ford’s approach to marketing the Sasquatch Searcher is both clever and engaging. By aligning the Bronco with the mystery of Bigfoot, Ford has created a narrative that resonates with outdoor enthusiasts and adventure seekers. This strategy not only highlights the vehicle’s capabilities but also fosters a community of like-minded individuals eager to participate in the sweepstakes and share their experiences.

Urban street lamppost with a Ford Bigfoot sign promoting the Sasquatch Searcher sweepstakes
Ford’s Bigfoot-themed sweepstakes gets a boost with eye-catching signs like this one, seen on a city lamppost.

The sweepstakes serves as an interactive campaign, encouraging participants to engage with Ford’s social media channels and explore their surroundings, increasing brand visibility and fostering a deeper connection with the audience.

Missed Your Chance? Get the Sasquatch Package

Even if you’re not the lucky winner of the Ford Bronco Sasquatch Searcher SUV, Ford has made sure you can still enjoy many of its adventure-ready features. The Sasquatch Package is available for all Bronco trims, including the 2025 Bronco Sport Outer Banks and Badlands models. This package includes:

  • 35-Inch Mud-Terrain Tires: Enhance grip and performance on rough terrains.
  • Beadlock-Capable Wheels: Essential for tackling rocky paths without tire slippage.
  • Locking Front & Rear Differentials: Provide maximum traction on uneven ground.
  • Bilstein Position-Sensitive Dampers: Improve ride quality over bumpy surfaces.
  • High-Clearance Fender Flares: Allow the Bronco to clear large obstacles with ease.

With the Sasquatch Package, every Bronco becomes an off-road powerhouse, ready to take on any adventure you throw its way.

Why You Should Enter Ford’s Sasquatch Sweepstakes Now

There’s no other vehicle like the Ford Bronco Sasquatch Searcher SUV, Ford has brilliantly enhanced the rugged appeal of their all-terrain Bronco SUV by integrating innovative new features and functions.

With the addition of a Bigfoot-themed adventure and a sweepstake hunt for the mythical creature, Ford has tapped directly into the adventurous spirit of off-road enthusiasts.

This clever campaign isn’t just a fun marketing ploy; it amplifies the Bronco’s adventurous image, making it a dream vehicle for thrill-seekers eager to explore the unknown.

Whether you’re an avid off-roader, a Bigfoot enthusiast, or someone who loves a good mystery, the Ford Bronco Sasquatch Searcher is designed to meet your needs. With its unique features, robust performance, and the thrill of the sweepstakes, the Sasquatch Searcher stands out as one of Ford’s most exciting offerings.

Ford Bronco Sasquatch Searcher SUV navigating forest trails.
The Ford Bronco Sasquatch Searcher in its natural habitat—ready for any terrain, day or night.

Embrace the Adventure with Ford

Whether you’re an avid off-roader, a Bigfoot enthusiast, or someone who loves a good mystery, the Ford Bronco Sasquatch Searcher is designed to meet your needs. With its unique features, robust performance, and the thrill of the sweepstakes, the Sasquatch Searcher stands out as one of Ford’s most exciting offerings.

Head over to @fordbronco on Instagram, embrace the spirit of exploration, follow the clues, and you could be driving home in the ultimate Bigfoot hunting machine.

If you’re interested in learning more about other rugged 4×4 vehicles and off-road adventures, be sure to check out Smart Motoring’s comprehensive guide on the best 4×4 cars.

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